Mobile services

Here is the checklist of do's and don'ts:

• Get the first visit right

• Ask for feedback

• Make usability testing

• Fast loading pages are a must

• Test services on real devices

• Enable personalisation

• Make yourself compatible with partner‘s business model

• Don‘t fight the mobile internet

More details can be found in the presentation (presented on the Mobile Internet Portal Strategies '08 conference 21 May 2008):

(text version 1, 2010-09-09)

My experience is that both small and big companies are offering their ideas and services to a telecom in a wrong manner. Often they emphasizes features over benefits, addresses obsolete business models and pretend to know customer's needs better than the customer.