Mobile services
Here is the checklist of do's and don'ts:
• Get the first visit right
• Ask for feedback
• Make usability testing
• Fast loading pages are a must
• Test services on real devices
• Enable personalisation
• Make yourself compatible with partner‘s business model
• Don‘t fight the mobile internet
More details can be found in the presentation (presented on the Mobile Internet Portal Strategies '08 conference 21 May 2008):
(text version 1, 2010-09-09)
My experience is that both small and big companies are offering their ideas and services to a telecom in a wrong manner. Often they emphasizes features over benefits, addresses obsolete business models and pretend to know customer's needs better than the customer.
