 My experience is that both small and big companies are offering their ideas and services to a telecom in a wrong manner. Often they emphasizes features over benefits, addresses obsolete business models and pretend to know customer's needs better than the customer. Here is the checklist of do's and don'ts: • Get the first visit right • Ask for feedback • Make usability testing • Fast loading pages are a must • Test services on real devices • Enable personalisation • Make yourself compatible with partner‘s business model • Don‘t fight the mobile internet More details can be found in the presentation (presented on the Mobile Internet Portal Strategies '08 conference 21 May 2008): |
